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India Front Line Report
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2014-04-11 ArtNo.44929
◆'Social media is a game changer'
【New Delhi】Arvind Gupta, Convenor of BJP IT Cell said, "Social media is a game changer," in an interview regarding his party's online presence and strategy with Deccan Herald.
 In 2009, we had an Internet reach of two crore Indians and it has now grown 10 times. There was nothing called social media earlier, it came during the 2009 elections. We have 81 crore voters now, 20 crore or 24 per cent are on the Internet. They are concentrated in a certain basket and they spend a lot of time on Internet. So it is a game changer.
 For us, it is not just a campaign tool but an engagement channel. It is more of information, listening and engagement channel. It sets the agenda, the discussion topic and it is the voice of every Indian. We counter bad information. We have live content on our platforms. I do not see this in other parties.
 On allegations of debate manipulations, trolls, he said, "This is a myth the losers create. I believe 95 per cent of the entire thing is done by the right people." On online presence and strategy, he said, "It is for you to say. I feel we are far ahead. Narendra Modi is the most searched, most followed person. BJP is the most active party on the social media."
○EC to monitor spending by political parties on social media
【Kolkata】The Election Commission will for the first time keep a watch on the spending on social media by the political parties in the upcoming Lok Sabha elections.
 Assistant Chief Electoral Officer in West Bengal Amitjyoti Bhattacharya today said that the EC would keep a close vigil on social media like Wikipedia, Facebook, Twitter, YouTube and that spending on these platforms by political parties would be strictly monitored. "Spending in social media will be strictly monitored by the poll panel," Bhattacharya said while addressing a media workshop without elaborating.
【News source】

'Social media is a game changer'

EC to monitor spending by political parties on social media

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